NEW L OREAL Colour Riche Anti Aging Serum Lip Color. Kiss the signs of aging goodbye. Our best selling lipcolour is now available with anti-aging serum! color riche anti-aging serum coats your lips with rich, creamy color and it's enhanced with L’Oreal’s exclusive anti-aging serum, including ProXalyne, Collagen, Hyaluronic micro-spheres and Glycerin which can help create younger-looking lips