NEW L'Oreal Colour Riche Balm Colour Riche Balm, tinted lip balm provides a hint of luscious, kissable color, smoothing lips instantly and for a full 8 hours of continuous hydration. The balm even keeps conditioning after it’s been removed! And, the ultra-nourishing properties of Colour Riche Balm instantly make your lips look younger by giving them a dewy, moisturized glow with a hint of color.