New L'Oreal Colour Riche Caresse Lip Color. It comes encased in a sleek golden tube. This rich color lipstick is uniquely formulated and has 50% less wax than a traditional lipstick. It uses a revolutionary light-feel system that delivers a feather like application to your lips. This L'Oreal lipstick is available in 12 shades. It also has a cool color identifying solid band to help you keep your makeup organized.