Maybelline Color Tattoo 24 Hour Eyeshadow Color. Long wear cream eyeshadow, now with a creamy matte finish. The wow factor: a cream-gel eyeshadow that last for up to 24 hours! Ophthalmologist tested. Dermatologist tested. Allergy tested. Suitable for sensitive eyes and contact lens wearers. Ink technology delivers super-saturated color Cream-gel eyeshadow formula for smooth application Matte finish 24-hour wear, tattoo tenacity Step 1. Using fingertips, apply eye shadow from the inner corner and work outwards. Step 2. For added drama, reapply to darken