NEW Sealed MAYBELLINE Great Lash Mascara Color. The stats are in on natural lash impact. Maybelline New York Great Lash Real Impact mascara gives lashes thick, silky, natural-looking volume. The cream-whipped formula contains no artificial waxes for thickness and volume that's for real. The facts prove it. Great Lash real impact: 81% of women see real-looking volume. 80% of women say it's not heavy or masking. 87% of women say it's easy to remove with soap and water. It's no wonder it's America's favorite black mascara.